Have you ever gone to your bookkeeper with a specific question about your business but left feeling even more confused about your next steps? This scenario is all too familiar for small business owners. The truth is, a lot of bookkeeping professionals only have experience in the accounting industry, which limits their ability to help creative agency owners with the real life, daily decisions they’re faced with.
That’s why Terrain Bookkeeping was founded by a PR-Agency veteran with a mission to help creative agency owners get the insights they actually need from their financial data. While working with any bookkeeping pro is a great step, working with one that specializes in helping digital agencies and creatives thrive can help your business reach the next level faster!
Here are 5 Reasons to Work with a Pro Who Specializes in Bookkeeping for Creatives:
Reason #1: Get Industry Specific Insights from a Bookkeeper Who Gets It
Nothing is more frustrating than trying to problem-solve with someone who just doesn’t understand agency life and the unique challenges you face. We’ve worked with dozens of creative agencies and understand the ins and outs of the challenges you face on a daily basis. Chances are, we’ve already helped one agency client solve whatever it is you’re struggling with today! Because we bring a deep knowledge of how creative agencies work at their core, we waste zero time getting to the bottom of issues in your business and providing solutions that actually work.
Reason #2: Track Your Agency’s Service Areas for Profitability
Most creative agency owners know they want to grow their business – they just aren’t quite sure how to get there. When it comes to growing your creative agency, an effective strategy is to consider which of your service areas are most popular and most profitable. This requires you to have some solid financial data on hand. When you work with us, we track your income and expenses by category so that you can easily see which of your services are bringing in the most money and generate the most profit on your income statement. Could decision making be any more streamlined?
Reason #3: Create a Business Budget that Honors Your Business Model
Business budgeting can be tricky when you work with a bookkeeper who doesn’t totally understand how your business operates. The truth is, creative agencies have a higher turnover than most bookkeeping firms simply because of the nature of the services they provide. We understand that creative agencies are fast paced and somewhat unpredictable. So, we work with you to create a budget that fits that reality. That way, you don’t create a budget that’s unattainable, but you also don’t limit your growth.
Benchmark Your Business Against Other Creative Agencies
Creative agencies should keep a close eye on marketing agency KPIs like client retention rate, client lifetime value, and other metrics that help measure the sustainability and success of your agency. We help clients not only track these KPIs but understand how they compare to industry benchmarks. This can help you understand when you’re performing on par with others or need to make changes to optimize your performance. We can also speak from experience with our other clients and provide anecdotal advice about any decisions you might make!
Get Creative With Your Financial Management
A lot of people see accounting and creative services as polar opposites, but we disagree! Founded by a creative at heart, Terrain Bookkeeping never limits your possibilities based on what we see as the standard way of doing things. We like to think outside the box and get creative when it comes to strategies for your growth! When you work with us, you’ll get a true financial partner who can help you think through your agency’s biggest decisions while providing solid data to back up those moves. How’s that for a win?
If you’re ready to switch to a bookkeeper for creatives who is dedicated to your agency’s success, don’t want to get started. Book a free, no obligation consultation with us today!
